000			00670 a2200217 4500
008			160108b2015 xxu||||| |||| 00| 0 eng d
020			_a9781259026416
082			_a658.8 _bRAM
100			_aRamswamy, V S
245			_aMarketing Management : _bglobal perspective Indian context
250			_a5th ed
260			_bMcGraw Hill Education India Pvt Ltd, _c2015. _aNew Delhi :
300			_axiv, 788 p. ; _bill. col. ; _c28 cm.
504			_aIt Includes bibliographies and index.
650			_aMarketing needs
650			_aMarketing environment
650			_aMarketing plans
650			_aAnalysing consumers
700			_aNamakumari, S
942			_2ddc _cBK
999			_c136557 _d136557