| 000 | 00651 a2200217 4500 | ||
|---|---|---|---|
| 008 | 160108b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332557185 | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing management | ||
| 250 | _a1st ed. | ||
| 260 |
_bPearson Education, _c2016. _aNew Delhi : |
||
| 300 |
_axxvi, 756 (A.1- I.21) p. ; _bill. col. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing Insight | ||
| 650 | _aConnecting with customer | ||
| 650 | _aBalding strong brands | ||
| 650 | _aMarketing excellence | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 | _cBK | ||
| 999 |
_c136553 _d136553 |
||