000			00651 a2200217 4500
008			160108b2012 xxu||||| |||| 00| 0 eng d
020			_a9780199602131
082			_a658.8 _bPAL
100			_aPalmer, Adrian
245			_aIntroduction to marketing : _btheory and practice
250			_a3rd ed.
260			_bOxford University Press, _c2012. _aOxford :
300			_axxxi, 541 p. ; _bill. col. ; _c24 cm.
504			_aIt Includes bibliographies and index.
650			_aE marketing
650			_aMarketing management
650			_aMarketing environment
650			_aSocially marketing
650			_aMarketing research
942			_cBK
999			_c136525 _d136525