| 000 | 00629nam a22002297a 4500 | ||
|---|---|---|---|
| 008 | 150812b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071263931 | ||
| 082 | _a658.8 ZEI | ||
| 100 | _aZeithaml, Vararie A | ||
| 245 |
_aServices Marketing : _bIntegrating Customer focus across the firm |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bMcGrawHill, _c2009. |
||
| 300 |
_axxviii , 708p. : _c26 cm. |
||
| 563 | _aOB | ||
| 650 | _aMarketing | ||
| 650 | _aService Design | ||
| 650 | _aPerforming Service | ||
| 650 | _aMarketing communications | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _agremler, Dwayne D | ||
| 942 | _cBK | ||
| 999 |
_c127059 _d127059 |
||