000 00605pam a2200193a 44500
008 150403b2014 xxu||||| |||| 00| 0 eng d
008 140917 2014
020 _a9788126159925
040 _aBangalore University
_cBangalore University
041 _a
082 _a659.1
_bJYO
100 _aJyotirmayee, Vandana
245 _aAdvertising Management
_cVandana Jyotirmayee
260 _bAnmol Publications Pvt Ltd.
_aNew Delhi
_c2014
300 _avii+312 p;
_c22 cms
500 _aIncludes Index & Bibliography
653 _aAdvertising media business
906 _a659.1
999 _c121321
_d121321