| 000 | 00618pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 150403b2009 xxu||||| |||| 00| 0 eng d | ||
| 008 | 140613 2009 | ||
| 020 | _a9780070682603 | ||
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _a | ||
| 082 |
_a658.4012 _bCRA P |
||
| 100 | _aCravens W David | ||
| 245 |
_aStrategic Marketing _cDavid W. Cravens |
||
| 250 | _a8th ed. | ||
| 260 |
_bTata McGraw Hill Education Pvt Ltd. _aNew Delhi _c2009 |
||
| 300 |
_axvii, 726p. _c25cm |
||
| 500 | _aInclude Appendix and Index | ||
| 700 | _aNigel F. Piercy | ||
| 906 | _a658.4012 | ||
| 999 |
_c120799 _d120799 |
||