000			01114pam a2200253a 44500
008			150403b2009 xxu||||| |||| 00| 0 eng d
008			040331s2009 mau b 001 0 eng
020	0	0	_a9780070620186
040			_aBangalore University _cBangalore University
041			_aeng
082			_a658.8 _bPER M
100	0	0	_aPerreault, William D. _eAuthor
245	0	0	_aBasic marketing _cWilliam D. Perreault, Jr., E. Jerome McCarthy. _ba global-managerial approach
250	0	0	_a15th ed.
260	0	0	_bTata McGraw-Hill _aNew Delhi _c2009
300	0	0	_axli,844 p. index _c28 cm.
440	0	0	_aMcGraw-Hill/Irwin series in marketing
500	0	0	_aMcCarthy's name appears first on the earlier edition.
504	0	0	_aIncludes bibliographical references and indexes.
538	0	0	_aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650	0	0	_aMarketing _xManagement.
700	0	0	_aMcCarthy, E. Jerome _qEdmund Jerome
906			_a658.8
999			_c120394 _d120394