| 000 | 00660pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 150403b2013 xxu||||| |||| 00| 0 eng d | ||
| 008 | 140917 2013 | ||
| 020 | _a9780070682160 | ||
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _a | ||
| 082 |
_a658.834 2 _bHAW |
||
| 100 | _aHawkins, Del. I. | ||
| 245 |
_aConsumer Behavior _bBuilding Marketing Strategy _cDel. I. Hawkins |
||
| 250 | _a11th ed., | ||
| 260 |
_bMc Graw Hill Education (India) Pvt Ltd _aNew Delhi _c2013 |
||
| 300 |
_axxix+866 p; _c26 cms |
||
| 500 | _aIncludes Glossary & Index | ||
| 653 | _aCross cultural variations | ||
| 906 | _a658.834 2 | ||
| 999 |
_c120309 _d120309 |
||