| 000 | 00727pam a2200217a 44500 | ||
|---|---|---|---|
| 001 | ###86104385# | ||
| 008 | 150403b2006 xxu||||| |||| 00| 0 eng d | ||
| 008 | 020327s2006 njua|||||b||||001|0|eng|| | ||
| 020 | _a8177584871 | ||
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _aeng | ||
| 082 |
_a658.8/27 _bKEL |
||
| 100 | 1 |
_aKeller, Kevin Lane _d1956 _eAuthor |
|
| 245 | 0 | 0 |
_aStrategic brand management _cKevin Lane Keller. _bbuilding, measuring, and managing brand equity |
| 250 | _a2nd ed. | ||
| 260 |
_bPrentice Hall _aNew Delhi _c2006 |
||
| 300 |
_axxvii816p _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 |
_aBrand name products _xManagement. |
| 906 | _a658.834 3 | ||
| 999 |
_c115137 _d115137 |
||