000 00766pam a2200241a 44500
001 123543
008 150403b2004 xxu||||| |||| 00| 0 eng d
008 030318s2004 njua b 001 0 eng
020 0 0 _a8177581104
040 _aBangalore University
_cBangalore University
041 _aeng
082 _a658.834 2
_bSCH K
100 0 0 _aSchiffman, Leon G.
_eAuthor
245 0 0 _aConsumer behavior
_cLeon G. Schiffman, Leslie Lazar Kanuk.
250 0 0 _a8th ed.
260 0 0 _bPearson Prentice Hall
_aNew Delhi
_c2004
300 0 0 _a611p.
_c25cm.
504 0 0 _aIncludes bibliographical references, Glossary and indexes.
650 0 0 _aConsumer behavior.
650 0 0 _aMotivation research (Marketing
700 0 0 _aKanuk, Leslie Lazar.
906 _a658.834 2
999 _c113037
_d113037