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1. Advertising Management Colin Gilligan

by Gillgan, Colin.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Heritage Publishers 1983Availability: Items available for loan: Bangalore University Library [Call number: 659.1 GIL C] (1).

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2. Strategic Advertising Management Larry Percy

by Percy, Larry | Richard Elliott.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 2009Availability: Items available for loan: Bangalore University Library [Call number: 659.1 PER E] (1).

3. Advertising Management by N Kumar and R Mittal

by Kumar, N | Mittal, R [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publications Pvt ltd 2002Availability: Items available for loan: Bangalore University Library [Call number: 659.1 KUM M] (2).

4. Advertising Management by N Kumar and R Mittal

by Kumar, N | Mittal, R [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publication PVT.LTD. 2002Availability: Items available for loan: Bangalore University Library [Call number: 659.1 KUM M] (2).

5. Advertising Management Text and Cases by Neil H Borden and Martin V Marshall

by Borden, Neil H | Marshall, Martin V [qAuthor].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay D B Taraporevala Sons & Co Pvt Ltd 1971Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BOR M] (2).

6. Advertising Management B S Rathor

by Rathor, B S [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2001Availability: Items available for loan: Bangalore University Library [Call number: 659.1 RAT] (5).

7. Advertising Management Rajeev Batra

by Batra Rajeev | Myers John G.

Edition: 5 EdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: India Pearson 2012Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BAT] (1).

8. Consumer Behaviour and Advertising Management Deepanjana Varshney

by Varshney Deepanjana.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vrinda Publication 2011Availability: Items available for loan: Bangalore University Library [Call number: 658.834 2 VAR] (1).

9. Advertising Management Concept and Cases Mahendra Mohan

by Mohan Mahendra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mcgraw-Hill Education Private LImited 2011Availability: Items available for loan: Bangalore University Library [Call number: 659.1 MDH] (1).

10. Advertising Management Manendra Mohan

by Mohan,Manendra [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGrow Hill Publishing co, Ltd 2011Availability: Items available for loan: Bangalore University Library [Call number: 659.1 MON] (2).

11. Advertising Management Concepts and Cases Manendra Mohan

by Mohan Manendra.

Edition: Material type: book Book Publisher: New Delhi Tata McGraw Hill education Private Limited 2011Availability: Items available for loan: Bangalore University Library [Call number: 659.1 MOH] (1).

12. Advertising Management With Integrated Brand Promotion O'Guinn Thomas C.

by Thomas C. O' Guinn [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Cenage Learning 2009Availability: Items available for loan: Bangalore University Library [Call number: 659.1 O'GU] (1).

13. Advertising Management Bir Singh

by Singh,Bir [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publications Pvt Ltd 2006Availability: Items available for loan: Bangalore University Library [Call number: 659.1 SIN] (2).

14. Sales Promotion and Advertising Management M N Mishra

by Mishra, M N.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: Bangalore University Library [Call number: 659.1 MIS] (1).

15. Advertising Management: Concepts and Cases Manendra Mohan

by Mohan, Manendra.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 1998Availability: Items available for loan: Bangalore University Library [Call number: 659.1 MOH] (2).

16. Advertising Management Rajeev Batra,John G Myers and David A Aaker

by Batra, Rajeev | Myers, John G [Author] | Aaker, David [Author].

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India (Private) Limited 1996Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BAT] (1).

17. Advertising Management by N Kumar and R Mittal

by Kumar, N | Mittal, R [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publications PVT. LTD. 2002Availability: Items available for loan: Bangalore University Library [Call number: 659.1 KUM M] (1).

18. Handbook of Advertising Management edited by Roger Barton

by Barton, Roger [Editor].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1970Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BAR] (1).

19. Advertising Management: Selected Readings edited by Harper W Boyd and Joseph W Newman

by Boyd, Harper W [Editor] | Newman, Joseph W [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay D B Taraporevala Sons & Co Pvt Ltd 1965Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BOY N] (1).

20. Readings in Advertising Management V V Bellur, Harold W Berkman and H F Lau

by Bellur, V V | Berkman, Harold W [Author] | Lau, H F [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Bangalore University Library [Call number: 659.1 BEL] (9).

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