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Strategic brand management : building measuring and managing brand equity

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi M.G | Jacob, IsaacPublication details: Noiad : Pearson, 2017Edition: 4th edDescription: xxix, 586 p, ; 18 * 24 cmISBN: 9789332542204Subject(s): Branding | Brand extensions | Market segments | Brand managementDDC classification: 658.401 2

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bangalore University Library Stack ML	Commerce	658.401 2 KEL (Browse shelf (Opens below))	Available		359387
Books	Bangalore University Library Stack ML	Commerce	658.401 2 KEL (Browse shelf (Opens below))	Available		359386

It Includes bibliographical references and index

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