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Multicultural perspectives in customer behaviour [electronic resource] / edited by Maria G. Piacentini and Charles C. Cui.

by Piacentini, Maria G | Cui, Charles C.

Series: Key issues in marketing managementMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

New developments in online marketing [electronic resource] / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.

by Tagg, Stephen | Stevenson, Alan | Vescovi, Tiziano.

Series: Key issues in marketing managementMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

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