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1. Modern Marketing Research S G Patil, P V Kulkarni and Homai Pradhan

by Patil, S G | Kulkarni, P V [Author] | Pradhan, Homai [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Bangalore University Library [Call number: 658.83 PAT] (5).

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2. Services Marketing Text and Readings edited by P K Sinha and S C Sahoo

by Sinha, P K [Editor] | Sahoo, S C [Editor].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: Bangalore University Library [Call number: 658.8 SIN S] (1).

3. Marketing Research: Theory and Practice Venkatakrishna V Bellur

by Bellur, Venkatakrishna V.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: Bangalore University Library [Call number: 658.83 BEL] (5).

4. Modern Marketing (A Manual of Marketing, Salesmanship and Advertising S A Sherlekar

by Sherlekar, S A.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Bangalore University Library [Call number: 658.8 SHE] (2).

5. Investment Management V.A. Avadhani

by Avadhani V.A.

Material type: book Book Publisher: Mumbai, Himalaya Publishing House, 2009Availability: Items available for loan: Bangalore University Library [Call number: 332.6 AVA] (2).

6. Strategic View of Marketing Jayant Isaac

by Isaac Jayant [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2012Availability: Items available for loan: Bangalore University Library [Call number: 658.8 ISA] (1).

7. Retail Marketing Sachin S. Vernekar

by Vernekar Sachin S | Venkatasubramanian K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: mumbai Himalaya Publishing House 2011Availability: Items available for loan: Bangalore University Library [Call number: 381.1 VER] (1).

8. Export Marketing T.A.S Balagopal

by Balagopal T.A.S | Subramanian, S.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai : Himalaya Publishing House, 2011Availability: Items available for loan: Bangalore University Library [Call number: 658.848 BAL S] (2).

9. Strategic View of Marketing ADetail study of Stratagic Marketing (Text and Cases) Jayant Isaac

by Isaac, Jayant.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House Pvt Ltd. 2012Availability: Items available for loan: Bangalore University Library [Call number: 658.8 ISA] (1).

10. Changing Paradigms In Services Marketing AShwini K. Awasthi

by Awasthi .K.AShwini | Jain Sanjay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 2013Availability: Items available for loan: Bangalore University Library [Call number: 650 AEA J] (2).

11. Marketing Research Suja R. Nair

by Nair, R. Suja.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2011Availability: Items available for loan: Bangalore University Library [Call number: 658.83 NAI] (8).

12. Consumer behaviour and Marketing research M.K. Purshothama, K.R. Mahesh Kumar

by Purshothama, M.K [Author] | Mahesh Kumar,K.R [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2013Availability: Items available for loan: Bangalore University Library [Call number: 658.834 2 PUR M] (12).

13. Consumer Behaviour And Emerging Practices In Marketing Jayesh Aagja

by Aagja Jayesh | Awassthi K. Ashwini.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2013Availability: Items available for loan: Bangalore University Library [Call number: 658.834 2 AAG] (5).

14. Services Marketing Vasanti Venugopal

by Venugopal Vasanti | Raghu V.N.

Edition: 1st edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2012Availability: Items available for loan: Bangalore University Library [Call number: 658.8 VEN R] (3).

15. Marketing Magagement Text and Cases in Indian Context K. Karunakaran

by Karunakaran K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 2012Availability: Items available for loan: Bangalore University Library [Call number: 658.8 KAR] (1).

16. Tourism Marketing S.M. Jha

by Jha, S.M.

Edition: 2nd rev ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House Pvt Ltd. 2011Availability: Items available for loan: Bangalore University Library [Call number: 338.479 1 JHA] (7).

17. Marketing Research: Overview S A Chunawalla

by Chunawalla, S A.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: Bangalore University Library [Call number: 658.83 CHU] (2).

18. Export Marketing B S Rathor

by Rathor, B S.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Bangalore University Library [Call number: 658.913826 RAT] (4).

19. Marketing Management in Indian Perspective S M Jha and L P Singh

by Jha, S M | Singh, L P [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Bangalore University Library [Call number: 658.8(54) JHA S] (2).

20. Lease Financing: Accounting, Taxation and Operational Aspects: Proceedings of the UGC-Sponsored National Seminar edited by J Satyanarayana, K Ramakrishna Sarma and S Ramamurthi

by Satyanarayana, J | Sarma, K Ramakrishna [Author] | Ramamurthi, S [Author].

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1995Availability: Items available for loan: Bangalore University Library [Call number: 658.15242 SAT] (1).

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