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Managerial Marketing: Perspectives and Viewpoints A Source Book Eugene J Kelley and William Lazer

by Kelley, Eugene J | Lazer, William [Author].

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Illinois Richard D Irwin, Inc and The Dorsey Press 1967Availability: Items available for loan: Bangalore University Library (3) Call number: 658.8 KEL L, ...

Marketing Planning and Competitive Strategy Eugene J Kelley

by Kelley, Eugene J.

Series: Prentice-Hall Foundatin of Marketing Series ; Edition: Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Jersey Prentice-Hall Inc 1976Availability: Items available for loan: Bangalore University Library (2) Call number: 658.8101 KEL, ...

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