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Advertising and promotion George E. Belch an integrated marketing communications perspective

by Belch, George E. George Edward, 1951 [Author] | Belch, Michael A | Belch, George E. George Edward, 1951. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text Language: English Publication details: Boston, Mass Irwin/McGraw-Hill c1998Availability: Items available for loan: Bangalore University Library (1) Call number: 659.131 BEL.

Advertising and promotion An Integrated mMarketing Communication Perspective Belch E George

by George E Belch | Michael A Belch and Purani Keyoor.

Edition: 9edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Publication details: New Delhi McGraw Hill Education 2013Availability: Items available for loan: Bangalore University Library (1) Call number: 658.131 BEL.

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