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Marketing engineering Gary L. Lilien computer-assisted marketing analysis and planning

by Lilien, Gary L, 1946 [Author] | Rangaswamy, Arvind [Author].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Reading, Mass Addison-Wesley 1998Availability: Items available for loan: Bangalore University Library (3) Call number: 658.8020285 LIN R, ...

Marketing Models Gary L Lilien, Philip Kotler and K Sridhar Moorthy

by Lilien, Gary L | Kotler, Philip [Author] | Moorthy, LK Sridhar [Author].

Edition: Material type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New Delhi Prentice-Hall of India (Private) Limited 1999Availability: Items available for loan: Bangalore University Library (2) Call number: 658.8 LIL, ...

Marketing engineering : computer-assisted marketing analysis and planning

by Lilien, gary L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Addison wesley 1998Availability: Items available for loan: University Visvesvarayya College of Engineering (1) Call number: 658.802 LIL.

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