TY  - GEN
AU  - Roy, Aurnob. 
TI  - Business policy and strategic management : Text and cases
SN  - 9788182811041
U1  - 658.401 2 
PY  - 2008///.
CY  - Delhi : 
PB  - vrinda publications Pvt Ltd, 
KW  - Business policy-Management
KW  - External environment
KW  - Strategies functional level
ER  -