TY  - GEN
AU  - Saini, Arjun. 
TI  - Marketing finance 
SN  - 9789351421474 
U1  - 658.8   
PY  - 2014///.
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - MFA
KW  - Value Chain Analysis
KW  - Management of sales revenue
KW  - Discounted cash flow
N1  - Including Index
ER  -