TY - GEN AU - Saini, Arjun D. TI - Marketing finance SN - 9789351421474 U1 - 658.15 PY - 2014/// CY - Mumbai PB - Himalaya Publishing House KW - Marketing finance KW - Inventory Mangement KW - Discounted cash flow KW - Marketing KW - Pricing KW - Brand valuation ER -