TY  - BOOK
AU  - Otteson, Schuyler F
AU  - Pansehar, William G
AU  - Patterson, James M
TI  - Marketing: The Firm  s Viewpoint
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - Macmillan Company
KW  - Marketing
ER  -