TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
TI  - Services Marketing: Intergrating Customer Focus Across the Firm
SN  - 0072312211
U1  - 658.8 
PY  - 2000///
CY  - Bombay
PB  - Tata McGraw-Hill Publishing Company ltd
KW  - Services Marketing
KW  - Service Industries-Marketing
KW  - Customer Services
ER  -