TY  - BOOK
AU  - Neelamegham,S.
TI  - Marketing in India: cases and readings
SN  - 812590946X
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Distributors, UBS Publishers' Distributors
KW  - Marketing
KW  - Management
KW  - India
N1  - Includes bibliographical references and index
ER  -