TY  - BOOK
AU  - Ramaswamy,V.S.
AU  - Namakumari,S.
TI  - Marketing Management:  Planning, implementation & control: Global perspective Indian context
SN  - 0333937198
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing Management
N1  - Includs Bibliography, Subject Index, Name IndexRs.365
ER  -