TY  - BOOK
AU  - Kendrick,Terry
TI  - Developing Strategic Marketing Plans That Really Work
SN  - 185604548x
U1  - 027.4 
PY  - 2006///
CY  - London
PB  - Facet Publishing
KW  - Strategic Marketing Plans
N1  - Includes, Appendix, Bibliography and Index
ER  -