TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management: Analysis, Planning and Control
U1  - 658.8 
PY  - 1972///
CY  - New Delhi
PB  - Prentice-Hall of India (Private) Limited
KW  - Management
N1  - 3 book in ML and 5 books in CL
ER  -