TY  - BOOK
AU  - Parasuraman, A.
AU  - Grewal, Dhruv.
AU  - Krishnan, R.
TI  - Marketing research
SN  - 8177225146
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -