TY  - BOOK
AU  - Stanton, William J
AU  - Futrell, Charles
TI  - Fundamentals of Marketing
SN  - 0070609438
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - McGraw-Hill International Book Company
KW  - Marketing
KW  - Fundamentals of Marketing
ER  -