TY  - BOOK
AU  - George E Belch 
AU  - Michael A Belch and Purani Keyoor
TI  - Advertising and promotion: An Integrated mMarketing Communication Perspective
SN  - 9781259026850
U1  - 658.131 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - Integrated Marketing Communication , Evolution,
KW  - Communication, Marketing, Budgeting, Evaluation
ER  -