TY  - BOOK
AU  - Perreault  Jr, William D   
AU  - McCarthy, E Jerome
TI  - Basic Marketing: A Global - Managerial Appraoch
SN  - 9780070620186
U1  - 380.1 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt Ltd
KW  - Global Consumer Makers
N1  - Includes Index
ER  -