TY  - BOOK
AU  -  Assael Henry
TI  - Consumer Behavior And Marketing Action
SN  - 9788131500361
U1  - 658.834 2 
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
N1  - , Index, Glossary, Endnotes
ER  -