TY  - BOOK
AU  - Karunakaran K.
TI  - Marketing Magagement: Text and Cases in Indian Context
SN  - 9789351421122
U1  - 658.8 
PY  - 2012///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - The Role of Marketing Mix in Markating Planning and Marketing Strategy
N1  - 620p Rs 1500/-
ER  -