TY  - BOOK
AU  - Purshothama, M.K.
AU  - Mahesh Kumar,K.R.
TI  - Consumer behaviour and Marketing research
SN  - 9789350973688
U1  - 658.834 2 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Consumer behaviour and Marketing research
ER  -