TY  - BOOK
AU  - Varshney Deepanjana
TI  - Consumer Behaviour and Advertising Management 
SN  - 9788182811249
U1  - 658.834 2 
PY  - 2011///
CY  - New Delhi
PB  - Vrinda  Publication 
KW  - Advertising and promotional tools
N1  - 265p Rs 200/-
ER  -