TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - Mumbai
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Marketing
N1  - xxv, 763p
ER  -