TY  - BOOK
AU  - Keller, Kevin Lane
AU  - M. G. Parameswaran
TI  - Strategic Brand Management
SN  - 9788131756898
U1  - 658.827 
PY  - 2012///
CY  - Dehli
PB  - Pearson 
KW  - Management
N1  - xiii, 695 p, Rs. 695/-
ER  -