TY  - BOOK
AU  - Lal,Rajiv
AU  - Lal,Rajiv
AU  - Quelch,John A.
AU  - Rangan,Kasturi.V
TI  - Marketing Management: Text and Cases
SN  - 0070603952
U1  - 658.8  
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Pvt Ltd
KW  - Management,Marketing
N1  - Includes Index
ER  -