TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 8129711192
U1  - 658.8 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -