TY  - BOOK
AU  - Kelley, Eugene J
AU  - Lazer, William
TI  - Managerial Marketing: Perspectives and Viewpoints A Source Book
U1  - 658.8 
PY  - 1967///
CY  - Illinois
PB  - Richard D Irwin, Inc and The Dorsey Press
KW  - Commerce
ER  -