TY  - BOOK
AU  - Kotler, Philip
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
TI  - Marketing Management: An Asian Perspective
SN  - 0132548976
U1  - 658.80095 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall, Englewood Cliffs
KW  - Marketing Management
ER  -