TY  - BOOK
AU  - Balaji, B.
TI  - Service Marketing and Management 
SN  - 9788121921619
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - S Chand & Company Ltd
KW  - What is Services
KW  - Service Characteristics
N1  - Index
ER  -