TY  - BOOK
AU  - Balasubramaniam, k 
AU  - Balasubramaniam, Saroja
TI  -  Services marketing and management
SN  - 9788121921619
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - S Chand & Company Ltd
KW  - Physical Evidence
KW  - Service design
KW  - service Quality
N1  - Index
ER  -