TY  - GEN
AU  - Kamat P. Dushyant
TI  - Advertising and brand strategy
SN  - 9788171396412
U1  - 658.827 
PY  - 2014///
CY  - New delhi
PB  - Jnanada prakashan
KW  - Impact of advertising brand
KW  - Concepts of brand
KW  - Economics of advertising
N1  - It includes bibliography and index
ER  -