TY - GEN AU - Kumar, Vinay TI - Theory and practice of rural marketing SN - 9789385302923 U1 - 658.804 PY - 2019/// CY - Jaipur PB - ISHIKA PUBLISHING HOUSE KW - Internet marketing KW - Product marketing KW - Rural marketing KW - Poverty KW - Innovation N1 - It includes bibliography and index ER -