TY - GEN AU - Solomon , Michael R AU - Panda , Tapan Kumar TI - Consumer Behavior : : Buying having and being SN - 9789389552430 U1 - 658.8342 PY - 2019/// CY - Noida PB - Pearson India education services KW - Consumer behavior KW - Market surveys KW - Consumers--Attitudes KW - Consumer behavior--Research N1 - Includes Bibliography and index ER -