TY  - GEN
AU  - Dayal, Manoj
TI  - Media Metrics : ; An Introduction to Quantitative Research in Mass Communication
SN  - 9386062161
U1  - 302.23 
PY  - 2017///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - data processing
KW  - media research
KW  - multivariate
N1  - Includes index
ER  -