TY - GEN AU - Krishnamacharyulu, C.S.G. AU - Ramakrishnan, Lalitha TI - Rural Marketing: : Text and Cases SN - 9788131732632 U1 - 381.1 PY - 2011/// CY - Pearson India Education Services Pvt. Ltd. PB - Chennai KW - Rural marketing KW - Rural consumer behaviour KW - Distribution Strategy N1 - Includes Index ER -