TY  - GEN
AU  - Krishnamacharyulu, C.S.G.
AU  - Ramakrishnan, Lalitha
TI  - Rural Marketing: : Text and Cases
SN  - 9788131732632
U1  - 381.1 
PY  - 2011///
CY  - Pearson India Education Services Pvt. Ltd.
PB  - Chennai
KW  - Rural marketing
KW  - Rural consumer  behaviour
KW  - Distribution Strategy
N1  - Includes Index
ER  -