TY  - GEN
AU  - Tapp, Alan
TI  - Principles of direct and database marketing: : a digital orientation
SN  - 9788131764411
U1  - 380.1 
PY  - 2012///
CY  - New Delhi
PB  - Pearson education Limited
KW  - Acquisition media
KW  - strategic
KW  - Budget
N1  - Includes Index
ER  -