TY  - GEN
AU  - Mathur, U.C.
TI  - International marketing management
SN  - 9780761936404
U1  - 658.842 2 
PY  - 2008///
CY  - New delhi
PB  - Sage
KW  - International Marketing : An introduction
KW  - Market potential of countries
KW  - International trading
KW  - International marketing audit
N1  - It includes index
ER  -