TY  - GEN
AU  -  Zikmund, William, G
TI  - Business research methods
SN  - 9789353503260
U1  - 658.007 2  
PY  - 2020///
CY  - New Delhi
PB  - Cengage Learning
KW  - Knowledge management
KW  - statistical analysis
KW  - Qualitative research
N1  - Includes Glossary, Endnotes and Index
ER  -